Heartland Food Products Group is a global leader in the consumer packaged goods (CPG) industry, producing low-calorie sweeteners for Europe, the Middle East and Africa (EMEA). Heartland produces and markets various brands, including SPLENDA®, SPLENDA® Stevia and Nevella®.
The global headquarters is in Indiana (USA) with regional offices in Amsterdam, Netherlands, and Mexico City, Mexico.
What We Do
Heartland is a leading supplier of low-calorie sweeteners. We offer sweeteners under our brands, SPLENDA®, SPLENDA® Stevia and Nevella®, and are servicing retailers across the globe.
What Makes Us Different
At Heartland, the entrepreneurial spirit is a driving force. We are:
- Fast – We value speed to market as a competitive advantage. We will not leave to tomorrow what we can do today. We also recognize that pace should not compromise precision. We will go as fast as we can, yet also as slow as we need.
- Flexible – We strive for maximizing our resources and assets. Flexibility enables us to go beyond the obvious. We regularly challenge the status quo and test alternative solutions. We listen carefully to our customers and stakeholders in order to adapt quickly.
- Innovative – We listen to our consumers. We take pride in over-delivering on their expectations every day. We continuously look for new and better ways to address their ever-changing needs. We embrace data to develop successful ideas and win new consumers every day.
- Reliable – Quality is key. We strive for perfection in everything we do and in every product and service we deliver. We say what we do, and we do what we say. We take pride in doing the right things as well as doing things right. Long-term customer and consumer satisfaction is our highest goal.
- Team Spirit – We believe that by working together, everybody achieves more. And that mutuality is at the heart of creating win-win situations for all involved, both internally and with our external partners. We provide feedback and stimulate lifelong learning. Whenever possible, we celebrate success together.